Threshold talks to each new lead the moment they come in, asks the questions your agents would ask, and scores them before they ever reach your CRM.
Works with the CRM you already use. No setup fee.
Built for teams like these
Inbound leads arrive at night and on weekends. By the time an agent gets to them, the serious ones have already talked to someone else.
The window where response time still matters. Research on inbound sales consistently shows contact rates fall sharply after the first few minutes.
When leads actually arrive. Evenings and weekends are when buyers browse listings and fill out forms.
What your agent gets instead of a raw form fill: budget, timeline, financing, and a recommended next step.
Threshold sits in front of your existing process. Your agents keep using the CRM they have.
From your website, a listing page, or a shared intake link. Threshold replies within seconds, any hour of the day.
Budget, timeline, financing, must-haves. It adapts to buyers, renters, and sellers, and skips anything the lead already answered.
A short summary with a hot, warm, or cold score and a recommended next step, pushed straight into your CRM.
Nobody has time to scroll a chat log before a call. Threshold writes the brief a good assistant would write, so the first thing your agent sees is what actually matters.
Nights, weekends, and holidays. The lead never waits for office hours.
Different questions for each. It figures out which one applies in the first reply.
A consistent rule set, so your team triages the same way every time.
Send by area, price band, or agent availability. Hot leads can page someone immediately.
The brief is the summary. The complete conversation is always one click away.
It will not give legal, financial, or valuation advice, and says so plainly when asked.
"The scoring changed how we assign leads. Anything marked hot gets a call inside ten minutes now. That alone paid for it."
"Leads actually finish the conversation. It reads like texting a helpful person, not filling out another form."
You should not pay more because you had a good month. Every plan includes unlimited conversations.
For one agent handling their own pipeline.
For teams of two to twenty agents.
For brokerages running several offices.
No. It introduces itself as an assistant for your brokerage. Leads are told a licensed agent will follow up, and it never claims to be one.
It will not give legal, financial, or tax advice, will not estimate what a home is worth, and will not discuss contract terms. When asked, it says a licensed agent will cover that and moves on.
A snippet on your website takes about ten minutes with whoever manages your site. Shareable intake links work with no setup at all, so you can send one in a text today.
No. It runs in front of your CRM and writes into it. Your team keeps working where they already work.
It records what it has, tells the lead a person will follow up, and flags the conversation so an agent sees the open question.
Yes. The buyer, renter, and seller tracks are editable, and brokerage plans can add custom question sets per office.
Twenty minutes, a working intake agent set up for your market, and a straight answer on whether it fits your team. No slides.
Someone will reach out within one business day to set up your walkthrough.
We use your details to schedule the demo. Nothing else.